We could help your $100,000 Indian Restaurant business at USA.
Dear Bharath,
This is MARKETING ANALYSIS of our Team for INDIAN RESTORANT in USA.
In our opinion Hospitality business such as Restorant must contain these factors:
-Human Resource
-Quality Control
-Specific Target audience
-Simple product and Price
-User Friendly-ie,simple procedures
-After sales service available.
PRODUCT ORIENTED STRATEGIC SCHEME
For the restorant you have to seperate product into at least 3type:
1.Premium Meals or Drinks
2.Residual ex premium or drinks
3.Snacks and other tertiary products.
Problems:
We face situation called Low-Season and Peak Season.
Solution:
We have to prepare a matrix for efficient cost allocation.
We assume these points:
-Premium product= P7
-Residual ex premium non fresh meals= P2
-Snacks= B
-Big buyer and Personal buyer.
MATRIX:Normal assumption;
P7 P2 B
-big buyer-high season + + -
-pers-buyer high + + +
-big-buyer-low-season + - -
-pers-buyer-low - - +
MATRIX:Strategic actions;
P7 P2 B
-big-buyer-high-season ++ + +
-pers-buyer high ++ + +
-big-buyer-low-season + - +++
-pers-buyer-low + - +++
-Plus means focused budget n energy allocation.
-Minus means minimal budget n energy.
There are another STRATEGY to aleviate your Company profits;
Phone us at:
+62431861870